Who We Are
Since its inception in 1992, Superdoll has achieved remarkable advancements in trailer manufacturing and after-sales service, growing into one of the largest trailer manufacturers and OEM automotive distributors in East, Central and Southern Africa.
Our Story
With a commitment to excellence and innovation, Superdoll has earned a reputation as a trusted provider of reliable transport solutions. We pride ourselves on our expertise in trailer manufacturing and automotive product supply — our team combines decades of experience with a genuine passion for quality and performance.
Whether it's trailers for cargo transport or specialised haulage applications, we have the knowledge and capability to meet diverse customer needs. With each trailer manufactured, we raise the bar a little higher: with DOLL® technology built into every unit, we guarantee the reliability and safety our customers depend on, mile after mile, on any terrain.
Despite our success, we don't rest on past achievements. We continue working progressively to improve our products and services, and to develop new solutions as our customers' needs and demands evolve.
What we stand for
Five principles that guide every quote we issue, every trailer we weld, and every customer call we answer.
We tell customers exactly what a job needs — no inflated quotes, no hidden costs.
Every trailer that leaves our yard is someone's personal responsibility to see through, start to finish.
From DOLL® engineering to Ringtread retreading, we invest in technology that lowers cost of ownership.
We hold our products and our partnerships to the same standard, on the easy days and the hard ones.
Manufacturing, parts, telematics and service work as one group — your fleet doesn't stop at department lines.
Part of something bigger
Superdoll is part of the Super Group, a family of Tanzanian businesses spanning logistics, agriculture and industry.
Clearing, forwarding and freight logistics across the region.
Sugar production serving Tanzania's domestic market.
Sugar production serving Tanzania's domestic market.
Pipe manufacturing for construction and infrastructure.
Ringtread tyre retreading technology — part of Superdoll's own offering.